Area Sales Manager (North)


The role is field based, covering the northern part of UK. Therefore the successful candidate will ideally be residing in the North East/West of England with good access to the motorway network.

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.


The successful candidates will be responsible for establishing and expanding Pet’s Choice customer base within pet specialist retailers whilst developing and maintaining relationships with existing customers. Applicants should be excellent communicators, presenters and negotiators and will have a good understanding and feel of sales and market trends. The role is accountable for meeting sales and profitability targets and ensuring regular planning and reporting is maintained. Sales experience within the pet industry is favoured, but not essential.

Applicants must be self-motivated and have the ability to work on their own initiative to realise the potential within this market.  The position is field based and will involve travel around the UK; therefore a full UK driving license are vital. Normal working hours are Monday – Friday, however occasional weekend work for national exhibitions is required.

Key attributes and skills:

  • Eligibility to work in the UK on a permanent basis.
  • Must be fluent in English.
  • Polite, courteous and well presented.
  • Self-motivated, flexible, and enthusiastic.
  • Excellent work and customer care ethos.
  • Ability to work as part of a team.
  • Full UK driving licence.



Pets Choice offers a competitive renumeration package.


Company Car, Tablet Computer and Mobile Phone. 


Holiday entitlement is 20 days pa plus statutory bank holidays (3 days to be used during the Christmas period).


Company pension scheme will also be available after qualifying period. 

If you would like to apply for this position, please send your cv to