Brand Manager

Position Overview:

We have an opportunity for a Brand Manager or Assistant Brand Manager to join our fast moving Consumer Pet business working on our Hero Brand – WEBBOX. This is an exciting time to join Pets Choice as we continue to grow and expand our Brand Marketing team!


Blackburn Head Office

Company Overview:

Pets Choice is a leading Pet Food Manufacturer with Head Office and Manufacturing sites in Blackburn, Lancashire. Pets are our passion! We put all of our love, fun, understanding and inventiveness into everything we make and it shows. Our Webbox tasty treats and delicious meals are trusted by owners and loved by pets.


  • Manage key product portfolios within food and treat brands for Pets Choice and contribute to NPD/EPD pipeline ensuring excellence in execution.
  • Work alongside the Senior Brand Manager owning performance, identifying opportunities, and ultimately driving business growth for the brands.
  • Develop brand content and campaign plans, implement and drive all marketing, advertising and promotional activities.
  • Develop shopper marketing and category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment.
  • Maintain brand integrity across all company marketing initiatives and communications of products.
  • Continuously monitor marketing trends and keep a close eye on competitive products and activity in the marketplace - supported by the Category & Insights team.
  • Drive New Product Development initiatives from concept through to launch, in the process unifying and motivating cross-functional teams against common goals.
  • Responsible for packaging development.
  • Assist with preparation and execution of consumer exhibitions and other events.
  • Manage annual brand marketing budget.


Key attributes and skills:

  • Experience working within an FMCG business
  • Marketing qualification
  • Experience and knowledge of Brand Management, Shopper Marketing and Category Management.
  • Result oriented and able to manage multiple projects simultaneously.
  • Positive and personable attitude with the ability to work as part of a team.


Depending on experience

If you would like to apply for this position, please send your cv to