National Account Manager – Wholesale & Convenience

Position Overview:

The role joins our existing, highly experienced accounts team, focused on managing and developing our grocery retail accounts. The successful candidate will be responsible for developing and executing the plan and brand strategies with existing account portfolio in line with our company objectives. 


Field/Home Based with periodic presence in Blackburn Office.

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.


  • Grocery Retail Channel focus on managing and developing agreed accounts within a defined channel portfolio, this could be across Multiple retailers, Discounters and Convenience channels
  • Develop and execute the plan and brand strategies with existing account portfolio in line with company objectives
  • Increase distribution and visibility of multiple branded portfolios within account base
  • Develop new business within account base
  • Responsible for the delivery of internal targets with focus on profitable growth
  • Promotional plan implementation in line with strategy and customer plan
  • Understand commercial impact – Pricing, promotions, and Investment etc.
  • Negotiate trading terms, pricing, range reset opportunities, JBP’s and cost increase where relevant
  • Develop, implement, and execute clear JBP’s with customer base ensuring focus on key measures for customer base and internal targets for Pets Choice
  • Collaborate with internal teams with focus on account specific objectives
  • Provide clear internal and external analysis of reports with focus on performance measures
  • Strong execution with retailers of NPD plans with clear implementation of support plans
  • Focus on forecasting, internal communication and understanding of retailer supply demands
  • Develop internal and customer presentations
  • Focus on category-based rationale & Track competitor activity
  • Support the business with product clearance sales through appropriate retail channels

Key attributes and skills:


  • Strong commercial and negotiation skills
  • Experience within FMCG and ideally with some Major multiple, Discounter and Convenience retailer exposure
  • Ability to influence and build strong relationships internally and Externally
  • Solution Focused
  • Creative and Entrepreneurial
  • Ability to analyse and utilise data
  • Strong Drive & Energy levels
  • Understanding of UK retail market and broad knowledge around dynamics
  • Strong Communication and presentation skills with attention to detail
  • Persistent and resilient
  • Self-motivated with ‘Can do and Positive’ attitude
  • Focus on continuous improvement for the business and personal ambitions
  • Ability to adapt to different customer environments and challenges within the agreed account base
  • Ability to work flexible with UK wide Travel


Competitive salary + Bonus + Benefits

If you would like to apply for this position, please send your cv to