National Account Manager - Grocery, Blackburn

Position Overview:

Pets Choice are a leading branded and own label pet food, healthcare and cat litter manufacturer based in Blackburn with facilities in Bristol and Cardiff. Manufacturing and distributing brands through all the major UK grocery channels and also specialist pet trade channels.

The Company is one of the fastest growing UK companies in the pet sector and due to further expansion are seeking a talented and ambitious National Account Manager to further strengthen their growing team within the Grocery retail division

Reporting into our Head of Grocery, the successful candidate will be responsible for managing and developing a number of grocery retail accounts with the focus on personal development and progression.


Predominantly home/field based with periodic presence in Blackburn Office 

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, Bob Martin, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.


  • Grocery Retail Channel focus on managing and developing agreed accounts within a defined channel portfolio, this could be across Multiples, Discounters and Convenience
  • Develop and execute the plan and brand strategies with existing account portfolio in line with company objectives
  • Increase distribution and visibility of multiple branded portfolios within account base
  • Develop new business within account base
  • Responsible for the delivery of internal targets with focus on profitable growth
  • Promotional plan implementation in line with strategy and customer plan
  • Understand commercial impact – Pricing, promotions, and Investment etc.
  • Negotiate trading terms, pricing, range reset opportunities, JBP’s and cost increase where relevant
  • Develop, implement, and execute clear JBP’s with customer base ensuring focus on key measures for customer base and internal targets for Pets Choice
  • Collaborate with internal teams with focus on account specific objectives
  • Provide clear internal and external analysis of reports with focus on performance measures
  • Strong execution with retailers of NPD plans with clear implementation of support plans
  • Focus on forecasting, internal communication and understanding of retailer supply demands
  • Develop internal and customer presentations
  • Focus on category-based rationale & Track competitor activity

Key attributes and skills:

  • Strong commercial and negotiation skills
  • Experience within FMCG and ideally with some Major multiple or 2nd tier retailer exposure
  • Ability to influence and build strong relationships internally and Externally
  • Solution Focused
  • Creative and Entrepreneurial
  • Ability to analyse data
  • Strong Drive & Energy levels
  • Understanding of UK retail market and broad knowledge around dynamics
  • Strong Communication and presentation skills with attention to detail
  • Persistent and resilient
  • Self-motivated with ‘Can do and Positive’ attitude
  • Focus on continuous improvement for the business and personal ambitions
  • Ability to work flexible with UK wide Travel


Salary Level – £Competitive + Bonus + Benefits

Hours of Work: Full Time

Please supply a letter of application and up to date CV to the email address below

If you would like to apply for this position, please send your cv to