Sales Administrator

Position Overview:

This is a fantastic opportunity for an enthusiastic and driven Sales Administrator who is seeking a new challenge and the opportunity to be an integral member of a FMCG expanding business.


The main purpose of the role is to efficiently and accurately provide service excellence and deliver sales within Pets Choice by providing timely and accurate sales support to internal and external customers, dealing with enquiries and resolving any issues to their conclusion.

To offer a professional, efficient and timely service to customers and consumers in a multi-platform environment. Ensure that exceptional customer focussed standards are always adhered to. To be an ambassador for Pets Choice Ltd; but in doing so demonstrate fairness to our customers and consumers. Adhere to company, departmental and regulatory procedures.


The location of the role is within a new head office, alongside its Distribution and Manufacturing Centre located on Whitebirk Industrial Estate, Blackburn.

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, Bob Martin, TastyBone, Meatiful, Spike’s, WildThings, Feathers & Beaky and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs.


As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment, and logistics.


With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents, and pet speciality sectors.


  • Handle inbound customer calls and e-mails within specific response times.
  • Maximise sales opportunities, up-selling and cross selling where possible.
  • Follow agreed process for placing customer orders taking full ownership of each order processed.
  • Contacting customers for payment on proforma accounts and owning the order until the monies arrive.
  • Contacting customers if orders are delayed for any reason and owning this until resolved.
  • Follow agreed process for handling good stock returns, ensuring that customers are fully aware of the published terms and conditions. 
  • Take ownership for any customer issues that arise, taking time to log them accurately. Minimise customer frustrations when dealing with issues across departments (e.g. credit, transport, etc) in line with the ‘One Team, One Customer’ approach.
  • Make outbound calls or correspond with customers as required, following up on 100% of any commitments made.
  • Maintain customer filing in logical and efficient manner.
  • Carry out other customer-related tasks, as requested by Pets Choice Office Manager, for example outbound calling campaigns.
  • Working closely with dedicated Area Sales Managers to increase sales where possible.
  • Raise customer invoices in line with the agreed company processes.
  • Daily entry and filing of customer POD’s and orders.
  • Actively participate in any initiative to improve the level of customer service provided by Pets Choice.
  • Cover reception duties when required.

Key attributes and skills:

  • A minimum of 2 years office experience in a busy and challenging environment.
  • Excellent written and verbal communication skills
  • Excellent problem-solving skills
  • Time management and organisation skills.
  • Able to work under pressure whilst maintaining attention to detail.
  • Flexible, with a strong work ethic. Able to convey empathy when appropriate.
  • Polite, courteous well presented
  • Ability to work as part of a team
  • Full UK and clean driving licence are preferred
  • Experience of working in a Tele-Sales Environment

If you would like to apply for this position, please send your cv to