Sales Administrator - Head Office


The location of the role is within a new head office, alongside its Distribution and Manufacturing Centre located on Whitebirk Industrial Estate, Blackburn.

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.


The successful candidates will be responsible for establishing and expanding Pet’s Choice customer base within pet specialist retailers whilst developing and maintaining relationships with existing customers. Applicants should be excellent communicators, presenters and negotiators and will have a good understanding and feel of sales and market trends. The role is accountable for meeting sales and profitability targets and ensuring regular planning and reporting is maintained. Sales experience within the pet industry is favoured, but not essential.

Applicants must be self-motivated and have the ability to work on their own initiative to realise the potential within this market.  The position is field based and will involve travel around the UK; therefore a full UK driving license are vital. Normal working hours are Monday – Friday, however occasional weekend work for national exhibitions is required.

Key attributes and skills:

Core Responsibilities of the Role:

  • Handle inbound customer calls and e-mails within specific response times.
  • Maximise sales opportunities, up-selling and cross selling where possible.
  • Follow agreed process for placing customer orders taking full ownership of each order processed.
  • Contacting customers for payment on proforma accounts and owning the order until the monies arrive.
  • Contacting customers if orders are delayed for any reason and owning this until resolved.
  • Follow agreed process for handling good stock returns, ensuring that customers are fully aware of the published terms and conditions. 
  • Take ownership for any customer issues that arise, taking time to log them accurately. Minimise customer frustrations when dealing with issues across departments (e.g. credit, transport, etc) in line with the ‘One Team, One Customer’ approach.
  • Make outbound calls or correspond with customers as required, following up on 100% of any commitments made.
  • Maintain customer filing in logical and efficient manner.
  • Carry out other customer-related tasks, as requested by Pets Choice Office Manager, for example outbound calling campaigns.
  • Working closely with dedicated Area Sales Managers to increase sales where possible.
  • Raise customer invoices in line with the agreed company processes.
  • Daily entry and filing of customer POD’s and orders.
  • Actively participate in any initiative to improve the level of customer service provided by Pets Choice.
  • Cover reception duties when required.
  • Assist in credit control general admin tasks when required.

Knowledge, Competence, Experience and Qualifications Required:



  • A minimum of 2 years office experience in a busy and challenging environment.
  • Excellent written and verbal communication skills
  • Excellent problem-solving skills
  • Time management and organisation skills.
  • Able to work under pressure whilst maintaining attention to detail.
  • Flexible, with a strong work ethic. Able to convey empathy when appropriate.
  • Polite, courteous well presented
  • Ability to work as part of a team
  • Full UK and clean driving licence are preferred


Experience of working in a Tele-Sales Environment



Salary dependent on experience.


Holiday entitlement is 23 days pa plus statutory bank holidays (3 days to be used during the Christmas period).


Company pension scheme will also be available after qualifying period. 

Core working hours are 9.00 – 5.00, Monday to Wednesday, 8.30 – 5.00 Thursday and 8.30 – 4.00 Friday with half hour for lunch, however due to the nature of the role some out of hours working will be required.

The role is office based with occasional travel to consumer shows/exhibitions as and when required


All new employees must be eligible to work and live in the UK.  You will be required to show your passport and official documentation showing your national insurance number and current address.

If you would like to apply for this position, please send your cv to