DTC Manager

Position Overview

As part of our continued growth journey, we’re excited to introduce a brand-new role within our Digital Marketing team. We’re on the hunt for a dynamic DTC Manager to take our DTC sites to the next level!

For paws, fins, and wings – Pets Choice is proud to offer a diverse range of products across a portfolio of much-loved brands such as Webbox, Hownd, Vets Kitchen, Bob Martin, TastyBone and Felight. Our products are available in both UK and International retail and we’re also home to a growing family of DTC stores, giving pet lovers even more ways to treat their furry (or scaly, or feathery) friends.

Location

Blackburn, Hybrid

Company Overview

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.

Role:

• Reporting to the Digital Controller, the DTC Manager will be responsible for:
• Strategy Development: Create and implement DTC strategies to increase online sales and customer engagement. Help transform our DTC foundations so we can successfully grow and expand our operations. This role will please fundamental part in setting our DTC strategy and implementing it.
• E-commerce Management: Oversee the day-to-day operations of brands e-commerce platforms, ensuring a seamless shopping experience.
• Customer Experience: Enhance the customer journey by implementing best practices in UX/UI design, customer service, and personalisation.
• Analytics and Reporting: Monitor and analyse key performance indicators (KPIs) to measure the success of DTC initiatives and identify areas for improvement.
• Collaboration: Work closely with cross-functional teams, including marketing, product development, sales, finance, supply chain and logistics, to ensure alignment and execution of DTC strategies.
• Budget Management: Manage the DTC budget, ensuring efficient allocation of resources to maximise ROI. Create forecasts and promotional plans for our DTC brands.
• Manage our DTC forecasting and promotional plans.
• Innovation: Stay updated on industry trends and emerging technologies to continuously improve our brands DTC offerings.
• Lead our test and learn approach on DTC so the company drives growth.

Key attributes and skills:

• Over 3 years’ experience in running a companies DTC.
• Proven strong experience in managing DTC channels and connected systems.
• Excellent understanding of e-commerce platforms and connecting DTC tools. Ideally experience of WooCommerce and Shopify.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Excellent strategic thinking and organisational skills, with experience of acting with pace and can confidently manage multiple projects, channels and brands.
• Excellent communicator who can quickly build rapport and influence others, building strong relationships with internal and external stakeholders
• Strong analytics and reporting skills.