Ecommerce Account Manager

Position Overview

To drive our growth in ecommerce we are looking for an additional person to join our eCommerce team!

In this role, the ecommerce Account Manager will be responsible for driving online sales growth across key ecommerce accounts, including Ocado, Grocery Marketplaces, Pureplay Accounts, and 3rd Party Retailers. You will leverage your expertise in digital sales and account management to build strong relationships, optimise listings, and develop strategies that enhance our online presence and revenue streams.

Location

Blackburn, Hybrid

Company Overview

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.

Role:

• Account Management:
• Develop and maintain strong relationships with key accounts, including Ocado, major grocery marketplaces (e.g., Tesco, Sainsbury’s), 3P and pureplay retailers.
• Serve as the main point of contact for the above accounts, ensuring smooth day-to-day operations, resolving issues promptly, and exceeding client expectations.
• Collaborate with internal teams (marketing, operations, supply chain) to align ecommerce initiatives with company objectives and ensure timely and effective execution.
• Sales Strategy & Planning:
• Drive the sales within your accounts using all relevant data points available
• In line with ecommerce strategy you will be creating and executing comprehensive sales plans, including promotional campaigns, seasonal launches, and product optimisations for each account.
• Monitor competitor activities and market trends to develop strategies that ensure our products remain competitive and appealing to customers.
• Performance Analysis & Reporting:
• Analyse sales performance across all ecommerce platforms to identify areas for improvement and growth.
• Provide regular reports and insights to senior management on sales trends, account performance, and digital marketing initiatives.
• Use data to forecast demand, track KPIs (sales growth, conversion rates, etc.), and drive results.
• Own the P&L
• Effectively manage forecasts
• Product Listings & Content Optimization:
• Oversee the optimization of product listings (descriptions, images, prices, etc.) to ensure they meet platform standards and attract maximum attention from potential customers.
• Collaborate with the marketing team to ensure consistent and compelling branding and messaging across digital channels.
• Monitor and improve the customer journey from product discovery to checkout, ensuring a seamless shopping experience.
• Promotions & Campaigns:
• Plan and execute promotional activities tailored to each platform, including price promotions.
• Manage the timing and execution of promotional campaigns to ensure maximum visibility and customer engagement.
• Inventory & Supply Chain Coordination:
• Work closely with the supply chain and logistics teams to ensure inventory levels are managed efficiently, preventing shortages or excess stock.
• Track order fulfillment and ensure timely delivery to prevent disruptions in the customer experience.
• Team Collaboration & Training:
• Support and collaborate with internal teams (sales, marketing, operations, finance) to drive alignment and ensure consistency across all ecommerce operations.
• Provide training and support for junior team members on best practices for managing ecommerce accounts.

Key attributes and skills:

• Experience in ecommerce sales, account management, or digital sales within the pet or FMCG industry or related sectors.
• Proven experience managing key ecommerce accounts (Ocado, grocery marketplaces, pureplay accounts, 3P retailers).
• Strong understanding of the online retail environment, ecommerce platforms, and digital sales strategies.
• Familiarity with ecommerce tools and platforms (e.g., Shopify, Amazon Seller Central, Google Analytics, etc.).
• Experience in using data analysis tools to monitor sales and performance metrics.
• Knowledge of SEO, content optimisation, and online advertising techniques (PPC, social media, etc.).
• Strong negotiation, communication, and interpersonal skills.
• Results-driven with a focus on achieving and exceeding sales targets.
• Analytical mindset with the ability to use data to inform decision-making.
• Ability to work independently and as part of a team in a fast-paced environment.