Pets Choice acquires The Animate Company

Two dogs wearing Animate coats

Pets Choice Ltd are delighted to announce the agreement to purchase the assets and goodwill of The Animate Company Ltd which will complete at the end of October 2020.

As from 1st November all deliveries of Animate products will be delivered and invoiced by Pets Choice Ltd.

Paul Sivyour, MD of Animate, commented “We have built our family business successfully since 1996, acquiring Outhwaite Pets in 2012 and now is the time for Jackie and myself to retire and leave our business in the secure hands of Pets Choice. Our company brands have huge potential, and I am sure that Pets Choice will continue to drive sales, develop the range and take Animate to the next level.’’

Tony Raeburn, CEO of Pets Choice, said “This is a very exciting acquisition for us that increases our offering to the trade. We are excited to be expanding into pet accessories and are looking forward to building on the solid base that Paul & Jackie have created and working to develop the brands further.

As of 1st November, Pets Choice will take over all sales order processing and administration for The Animate Company brands. For immediate customer enquires the Pets Choice sales office can be contacted on 01254 54545 otherwise the Pets Choice account managers will be contacting all customers in due course.

We'd like to welcome Animate into the Pets Choice family!