Pets Choice celebrate a raft of award wins!

We want to thank all the retailers for their votes in the Pet Product Marketing Retailer Recommended Awards. We are so pleased to have won several awards for our best-selling products – as well as winning Manufacturer of the Year!

We are delighted to be the home of twelve animal and pet food brands which are stocked in stores across the UK including all leading supermarkets and specialist pet retailers. With over 135 years’ experience, we are committed to creating innovative, high-quality pet products that appeal to a wide range of customers, whatever their budget.

Our award-winning products:

  • Wild Animal Product of The Year – Spike’s Semi-Moist Hedgehog Food
    One of the most unique offerings on the market, Spike’s Semi-Moist Hedgehog Food is extremely popular. Sales have doubled year on year, and customers unanimously claim that hedgehogs eat every last morsel and always return for more.


  • Bird Product of the Year – WildThings Swan & Duck Food
    Our convenient 175g packets of WildThings Swan & Duck Food help ensure a healthy option for people feeding birds in the park, with products now flying off the shelves following our ‘Better than Bread’ campaign.


  • Cat Treat of the Year – Webbox Lick-e-Lix
    Webbox’s Lick-e-Lix range of best-selling cat treats are designed to help increase interaction among notoriously tricky felines. Not only are they fun for both cats and humans, they are deliciously creamy and packed full of goodness!


Our Head of Marketing Julie Butcher said “The numerous award wins are testament to our ongoing commitment to providing the very best for the nation’s cats, dogs and wildlife.

“Our various brands each have a proven track-record of bringing unique products and formats to the market, and our continued success is now enabling us to expand a number of our ranges even further.”

This approach has helped Pets Choice launch a number innovative products, including Lick-e-Lix Jelly (which launched in stores at the start of June) and Cat Grass (which launched in April).

In November 2019 we entered the pet medicine market through the acquisition of the Bob Martin (UK) Healthcare brand including Clear, Clear Plus and cat litter brand Felight, which provides a great opportunity for Pets Choice to enter a new and exciting category.

On-going significant investment in brand design (including the upcoming launch of the new Webbox Naturals) means packaging always feels fresh and modern, appealing to customers looking for something that stands out on a crowded shelf.

Julie added: “We’ve got a few exciting developments in the pipeline and we look forward to what the future will bring at Pets Choice.”