Panache Atherton

Executive Assistant

In my role, no two days are the same. I support our CEO, Tony and the Senior Leadership Team with administrative and operational duties. Sometimes, this involves leading or supporting projects at Pets Choice as well as organising fun events for the team. I also lead on recruitment, normally being the first point of contact for all talent coming into the business!

Pets Choice has evolved massively during my time here and this has been driven by the intelligent, ambitious, hardworking, and influential people within the company. Being close to the ‘people’ side of business, it is wonderful to see the team and consequently the company thrive. My main passion is working on continuously improving our culture and seeing our team collaborate, grow and develop.